We use the informal “you”
Neutral Latin American Spanish, with “tú” (the informal “you”). No voseo, no strong regionalisms and no anglicisms when a clear word exists.
09 · How Nitente sounds
Voice and tone
The voice is always the same. The tone adjusts to the reader's situation.
Voice
One idea per sentence
Sentences of up to 20 words. First what happened, then what to do.
Active voice
“We saved your change”, not “the change has been saved”. Concrete verbs, no filler.
Tone tester
Move the control. Nitente moves between “formal” and “warm”, and avoids the extremes.
more formalwarmer
Examples
Do
- “Today we are doing scheduled maintenance. We will let you know when it is done.”
- “We could not save your change. Check your connection and try again.”
- “Done. Your file is in Downloads.”
Don't
- “Oops! Something went wrong :(”
- “Dear user: an incident has occurred in the system.”
- “Wow! What great news!” (in an error or with sensitive data)
House words
- Nitente
- Always with a capital initial. Never “the Nitente”.
- Spinelle, Heliodore, Grenat
- With their exact spelling. Heliodore has no accent mark.
- Product
- For Spinelle, Heliodore and Grenat. Not “app” or “platform” as a general synonym.
- Team
- For the people who work at Nitente. We avoid “startup” and “ecosystem”.