02 · The essentials
One-page summary
Everything you need to know about the brand on one sheet. It can be printed.
The light our products share.
Parent brand
Color
Typography
Inter 400, 500 and 600. JetBrains Mono only for code and data.
Voice
SoberDirectWarmHonest
Logo
Minimum size: Symbol 24 px · horizontal 20 px tall.
Clear space: One symbol stripe (x) on every side.
Version by background. Never stretch, rotate or recolor.
Always
- Write “Nitente” with a capital N
- Use only black and white
- Choose the logo version to match the background
- Use the seal only where the link to a product is not obvious
- Check contrast (WCAG 2.2 AA)
Never
- Give Nitente a color: color belongs to each product
- Stretch, rotate or add a shadow to the logo
- Use the white logo on a light background
- Write ® (the trademark is not registered yet)
- Place the seal inside a product's workflow
Full manual at brand.nitente.com · Questions: hi@nitente.com