31 · How the family grows

New products and names

Not every idea deserves a name of its own. This is where it is decided when to create a brand, how to name it and how it relates to Nitente.

Answer honestly. It is a decision guide, not a calculator: the last word belongs to the brand owner.

Level	Example form	Rules
Company	Nitente	A single name. See “The name”.
Product	Spinelle, Heliodore, Grenat	Own name, own color, own manual.
Module	“Schedule”, “Reports”	Descriptive, in plain words, no logo. It sits alongside the product.
Feature	“Export to PDF”	No brand name. It describes what it does.

Family: Stones and minerals: Spinelle, Heliodore and Grenat are gems. A new product continues the series.
Form: One word, two to four syllables, that a Spanish speaker can read and say without explanation.
Spelling: No accents, ñ or hyphens, so it works in domains and email addresses.
Meaning: The origin of the name can be explained in one line and is true.
Tone: The name does not describe the trade or carry generic suffixes such as “soft” or “plus”.
Availability: Before adopting it, the domain and trademarks are checked with the help of an intellectual property agent. Until then the name is provisional (like Grenat).

A single hue: Each product has one brand color with its light and dark versions.
Distance: Different from the existing ones: at least 40° of hue separation from Ember, Solar and the wine red of Grenat.
Contrast: It passes 4.5:1 as text on its background, or it is used only as an accent.
Never: White, black or gray: they belong to Nitente.