Brand manual · v1.0 EN PDF Download kit

Start here

01How to use this manual
02One-page summary

The brand

03Purpose and personality
04Origin of the name
05Mission, vision and values
06Audience and positioning
07Narrative and introduction copy
08The name

Voice and writing

09Voice and tone
10Voice by channel
11Writing guide

Visual identity

12Logo
13Symbol geometry
14Logo in special cases
15Color
16Neutral scale and surfaces
17Typography
18Typographic composition
19The Reflect system
20Iconography
21Images and light
22Patterns derived from the stripes

Design system

23Grid and spacing
24Motion
25Family tokens
26Components: buttons, fields and cards
27Components: navigation, tables and alerts
28Accessibility

The family

29Brand architecture
30Where the seal goes and where it doesn't
31New products and names

In use

32Applications
33Website
34Social media
35Presentations
36Email
37Documents
38Press and media
39Signage and spaces
40QR codes and favicons
41Mockups
42Third-party use
43Trademark: ™ and ®

Quality and control

44Artificial intelligence
45Pre-publication checklist
46Accessibility statement
47Approvals
48Third-party logos
49Production and printing

Product and content

50Language and formats

Resources

51Downloads
52History and open items
53Governance and contact

Nitente
Version 1.0 · November 2, 2026
Brand in use, not registered.

45 · Quality control

Pre-publication checklist

A short list for each type of piece. If you cannot check every item, the piece is not ready.

WebsiteThe logo is the right version for the background (never white on light)Text meets 4.5:1 contrast (3:1 if large)Images have alt text“Nitente” is spelled correctly and has no ®Links were tested and the page looks good on mobileNo claim promises what the product does not do yetSample data is fictional and labeledAI images are labeled

PrintThe logo respects the minimum size in millimeters and the clear spaceIf it will be photocopied, the one-color black version is usedA printed proof was requested before the print runThe file has 3 mm bleed if there is a full-bleed background (confirm with the printer)Contact details are current“Nitente” has no ®Legal or tax text was reviewed by the right person

SocialThe avatar is centered and looks good cropped to a circleSizes were checked on the network itselfImages have alt textNo real personal data appearsThere are no promises or unsupported claimsThe text follows the brand voice

EmailThe subject is clear and has no sensitive dataThe email reads well without images and has alt textThere is a single main actionThe signature and footer are completeLinks go where they say they goIt was tested in light and dark

Progress is not saved: this is an aid for reviewing, not a record.

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