Nitente Brand manual · v1.0 EN PDF Download kit

08 · How it is written and said

The name

One way to write it, always. Small variations weaken a new brand.

Written

Nitente

With a capital initial and the rest in lowercase, also in the middle of a sentence.

Said

ni·TEN·te

Three syllables, stress on the second. It sounds the same in Spanish and English.

Meaning

nitens

From Latin: shining. The light all the products share.

Do

  • Nitente, with a capital initial
  • A creation of Nitente · of Nitente
  • Nitente and its products Spinelle, Heliodore and Grenat
  • nitente.com, in lowercase, only in web addresses and emails

Don't

  • NITENTE or nitente as a name in a text
  • Nitente Inc., Nitente Corp. or other legal suffixes, while the entity does not exist
  • Nitente Labs, Nitente Software or other invented variants
  • Shortening it to “Nit” or “Niten”