Company slogan
The light our products share.
Cover headline. It is not placed next to the logo as a fixed tagline.
07 · How we tell who we are
Narrative and introduction copy
Three lengths of the same text, ready to copy. All of them say the same thing at different levels of detail and none promises what Nitente cannot stand behind.
Base texts
Short · use: social bios, footers, signatures
Nitente is the company behind Spinelle, Heliodore and Grenat: work software for professionals in Venezuela, made to be understood at first glance.
Medium · use: press releases, presentations, directories
Nitente is a software company made in Venezuela. It creates work tools for professionals who handle sensitive information and have no time for manuals: Spinelle, accounting software; Heliodore, a schedule and patient record for doctors; and Grenat, a customs idea that is being validated. Each product has its own identity. Nitente stands behind them and holds what they share: clarity, calm and honesty about what each one does.
Long · use: “About” page, press kit
Nitente is a software company made in Venezuela. Its name comes from the Latin nitens, “shining”, and its symbol is a disc of light seen through ribbed glass: seven stripes that let the same light through at different heights. The company creates work tools for professionals who handle sensitive information and have no time for manuals. Spinelle is accounting software. Heliodore is a schedule and patient record for doctors. Grenat is a customs idea that is being validated, and it presents itself as such. Each product has its own name, its own color and its own voice; Nitente appears as a discreet seal where the link is not obvious. We work with three commitments: that every screen is understood at first glance, that it can be used with little effort, and that we say clearly what each product does and what it does not do yet. Nitente is a brand in use and is not yet registered; the company's legal entity is yet to be incorporated.
How the story is ordered
| Step | Question it answers | Example |
|---|---|---|
| 1 · Who | What is Nitente? | A software company made in Venezuela. |
| 2 · For whom | Who does it serve? | Professionals with sensitive information and little time. |
| 3 · What it creates | Which products are there? | Spinelle, Heliodore and Grenat (the latter in validation). |
| 4 · How it works | What sets it apart? | It is understood at first glance, used with little effort, and honest. |
| 5 · Status | What is left to say? | Brand in use, not registered; legal entity yet to be incorporated. |
Supporting lines
Descriptor
Work software, made in Venezuela.
It goes under the name in directories and profiles.
Internal promise
Understood at first glance.
A test for every screen and every text. It is not published as a guarantee.