Main logo
Nitente is the protagonist: nitente.com, company documents, press, contracts, business cards.
30 · House of brands, piece by piece
Where the seal goes and where it doesn't
The criterion: the Nitente seal is used only where the link to the company is not obvious and adds trust. Where it gets in the way, it is left out. This table decides case by case.
Table by piece
| Piece | Seal | Why |
|---|---|---|
| Footer of a product website | ✓ Yes | It is the natural place: the visitor already knows the product and learns who backs it. |
| App loading screen | ✓ Yes | There is time to read and it interrupts no task. |
| App store listing, developer name | ✓ Yes | It is where the platform asks who publishes. |
| Emails the product sends (footer) | ✓ Yes | With “a creation of Nitente” in the footer, never in the header. |
| Press releases, presentations and proposals | ✓ Yes | Closing or footer. On the cover only if the piece is Nitente's. |
| Subscription invoices issued by Nitente | ✓ Yes | A Nitente document: here it is the main logo, not a seal. |
| Product social media (bio) | ○ Optional | One line of text: “A Nitente product”. No logo. |
| Product merchandise | ○ Optional | On an inside label or on the back, small. Not on the front. |
| Header of the product website | ✗ No | It competes with the product name in the place of highest attention. |
| Inside the product workflow | ✗ No | Whoever is working needs their task, not the company brand. |
| Near client or patient data | ✗ No | Never. It avoids suggesting that Nitente accesses or endorses that data. |
| Documents the client issues with the product | ✗ No | They belong to the client and their business. |
| App icon | ✗ No | The icon belongs to the product. The seal does not fit at 29 px. |
| Inside the product logo | ✗ No | A product logo is not modified to include Nitente. |
Three levels of presence
Seal
Nitente backs a product: “a creation of Nitente” next to the product logo, small and in white or black.
Text mention
No graphic: “A Nitente product”. For bios, photo captions and any place where the seal does not fit.
Logos together
Product with seal (horizontal)
a creation of 
Nitente with a partner (co-branding)
Partner- Alignment
- By the baseline of the name text, not by the edge of the symbol.
- Spacing
- Between product logo and seal: half the height of the product logo. Between Nitente and a partner: the height of the Nitente symbol.
- Hierarchy
- In a seal, the product is always larger. In co-branding, both carry the same weight.
- Background
- Each logo in its contrast version. Never white on light or black on dark.
- Maximum
- Two logos plus the seal. More than three brands together are handled with a partners page.
To try real combinations, use the seal builder.
Official lockups
| Lockup | Format | When |
|---|---|---|
| Product + “a creation of” + Nitente | Horizontal, with a thin line | Footers, emails, presentations |
| Product + “by” + Nitente | Horizontal, shorter | Narrow spaces (seal larger than 20 px) |
| Product above “a creation of Nitente” | Vertical, centered | Loading screens, document covers |
| Nitente only | Horizontal or stacked | When the piece belongs to the company |
| Product only | Horizontal or stacked | When the seal does not fit or gets in the way |