29 · Nitente and its products
Brand architecture
Each product has a complete identity. Nitente appears as a discreet seal, only where the link is not obvious.
This is an endorsed brand model: the products present themselves on their own and Nitente stands behind them. Tap a product to see how it relates.
creates and backs…Choose a product.
Seal rules
- Text
- “a creation of Nitente” or “of Nitente”. Always in lowercase, except the name.
- Size
- The seal is one third of the height of the product logo, and never less than 20 px tall. If it does not fit, it is omitted.
- Spacing
- Between the product logo and the seal, half the height of the product, with an optional thin line.
- Color
- Always black or white. It never takes the product color.
- Where it goes
- Footer, loading screen, invoices and documents, emails, presentations and press releases.
- Where it does not
- Inside the product workflow, next to client or patient data, in the app icon, or inside the product logo.
Seal builder
Combine a product with the seal and see how it looks at different sizes. It warns you when the seal no longer fits.