00 · Version 1.0
The light our products share.
Nitente is the company that creates Spinelle, Heliodore and Grenat. This manual explains how Nitente is written, looks and sounds, and how it lives alongside each product brand.
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- Name
- Nitente
- Origin
- Latin nitens, shining
- Color
- Black and white
- Typography
- Inter
- Products
- Spinelle · Heliodore · Grenat
Manual contents
Everything in here
Start here
The brand
- 03Purpose and personalityBefore the logo, the reason to exist. Everything that follows comes from here.
- 04Origin of the nameA short, Latin name that is easy to say in any language. The reason behind each identity decision is written down here, …
- 05Mission, vision and valuesA value that changes no decision is decoration. Each of these includes the concrete decision it governs.
- 06Audience and positioningNitente speaks to professionals who work with sensitive information and little time. These profiles are working tools: t…
- 07Narrative and introduction copyThree lengths of the same text, ready to copy. All of them say the same thing at different levels of detail and none pro…
- 08The nameOne way to write it, always. Small variations weaken a new brand.
Voice and writing
- 09Voice and toneThe voice is always the same. The tone adjusts to the reader's situation.
- 10Voice by channelThe voice does not change; the tone does. Each channel has a different reader in a different moment. These examples fix …
- 11Writing guideSmall decisions repeated millions of times: how a number, a date or an amount in bolívares (Bs., Venezuela's currency) i…
Visual identity
- 12LogoA disc of light seen through ribbed glass: each stripe lets the same light through at a different height.
- 13Symbol geometryThe symbol is not drawn by eye: it is built from a formula. Here are its exact measurements so anyone can reproduce it, …
- 14Logo in special casesNot everything is printed in ink on paper. Each technique has a minimum size and a version of the logo that works. The s…
- 15ColorNitente has no color. It has light. Everything that is not white or black belongs to the products.
- 16Neutral scale and surfacesWithout color, hierarchy is built with a scale of neutrals. There are thirteen named values: the whole manual and the we…
- 17TypographyA single family, open and well made. Hierarchy comes from size, weight and space, not from more fonts.
- 18Typographic compositionTypography is the visual voice of a brand without color. These rules define size, line height, tracking and measure so a…
- 19The Reflect systemThe four icons (Nitente and its three products) are built the same way. The symbol and color change, not the constructio…
- 20IconographyStroke, not fill. Each icon is drawn on a 24 px grid with the same stroke and the same corners, so a screen full of icon…
- 21Images and lightNitente imagery is light seen through ribbed glass: one bright source, vertical stripes that shift it, a lot of black ar…
- 22Patterns derived from the stripesThe symbol can be repeated and becomes texture. Patterns are used on backgrounds, packaging and empty spaces, always ben…
Design system
- 23Grid and spacingAll spacing is a multiple of 4 px and all content aligns to a 12-column grid. Without this base, sobriety turns into car…
- 24MotionNitente motion comes from the symbol: the stripes shift in a wave, one after another. It is slow, smooth and always mean…
- 25Family tokensTokens are the named values that Nitente and its products share: spacing, radii, borders, shadows, opacities and timings…
- 26Components: buttons, fields and cardsReal components, with all their states. The preview and the code are the same: what you see is what you copy.
- 27Components: navigation, tables and alertsThe components that organize information and notify the user. Alerts are the most delicate case in a brand without color…
- 28AccessibilityA standard you can measure: WCAG 2.2 level AA, with several stricter rules. Check off each item when reviewing a piece; …
The family
- 29Brand architectureEach product has a complete identity. Nitente appears as a discreet seal, only where the link is not obvious.
- 30Where the seal goes and where it doesn'tThe criterion: the Nitente seal is used only where the link to the company is not obvious and adds trust. Where it gets …
- 31New products and namesNot every idea deserves a name of its own. This is where it is decided when to create a brand, how to name it and how it…
In use
- 32ApplicationsThis is how Nitente looks on everyday pieces. Use them as a starting point.
- 33WebsiteThe site is the company's home: it says who Nitente is and leads to the products. Each product lives on its own site; ni…
- 34Social mediaOn a social network, Nitente is a small square and a sentence. These pieces look good at 40 px and stay clear at full sc…
- 35PresentationsA Nitente slide can be read from the back of the room: little text, lots of space, a single focal point.
- 36EmailA Nitente email is short, has an honest subject line and reads well on a phone, in a dark client and without images.
- 37DocumentsDocuments are where it shows most whether a company is serious. Same grid, same typography, same margins: the content ch…
- 38Press and mediaEverything a journalist, an event organizer or a partner needs to quote Nitente correctly, in one place.
- 39Signage and spacesRules for when Nitente has a physical space. Today these are templates: there is no registered office or premises.
- 40QR codes and faviconsTwo tiny pieces with strict rules: a QR code that scans the first time and a set of icons that is recognized in any tab.
- 41MockupsNitente on paper, screens, clothing and company items.
- 42Third-party useOther people may show Nitente if they follow these rules. If your case is not covered here, ask before publishing.
- 43Trademark: ™ and ®Nitente is used as a brand, but it is not registered yet.
Quality and control
- 44Artificial intelligenceGenerative AI can help you work faster. At Nitente it is used with human review, without sensitive data and without gene…
- 45Pre-publication checklistA short list for each type of piece. If you cannot check every item, the piece is not ready.
- 46Accessibility statementNitente aims for its brand and its pieces to be readable and usable by everyone.
- 47ApprovalsA new piece with the brand goes through four states. That way nobody publishes anything that has not been looked at.
- 48Third-party logosWhen Nitente names other brands (app stores, banks, social networks), it does so without suggesting that they endorse it…
- 49Production and printingWhat to know before ordering a print run.
Product and content
Resources
- 51DownloadsEvery piece comes in SVG (vector, editable) and PNG (ready to use). The full kit also includes the editable masters.
- 52History and open itemsEdition 1.0 brings everything above together in a single manual. Here we detail what it includes and what is pending, so…
- 53Governance and contactA living manual has an owner, a version and a path for exceptions.